Myopia Profile is the internationally trusted go-to information resource on clinical myopia management for eye care professionals. Developed by husband-and-wife optometrist team Drs Paul and Kate Gifford, it was first built around the Clinical Myopia Profile patient communication tool developed by Kate from 15 years’ experience in her Brisbane CBD practice. Starting as a bulk email to share the tool, then a website, then a Facebook group, Myopia Profile has now grown into a thriving, engaged community of thousands of optometrists around the world, across web and social media platforms.